Beijing, China, 1st December 2009 – Lonely Planet Television (LPTV), Beach House Pictures (BHP) and the China Intercontinental Communication Center (CICC) have launched a new high definition 13 x 30 flagship television series Lonely Planet’s BEST IN CHINA, in conjunction with broadcaster Discovery Networks Asia and distributor BBC Worldwide.

A mix of amazing adventures and practical insider insights, Lonely Planet’s BEST IN CHINA showcases the greatest travel experiences China has to offer international travellers, and features real life Lonely Planet authors sent to roadtest them.

“China is such an enormously diverse country that it can seem overwhelming. This series plants some clear markers in the ground to inspire travellers and help bring their Chinese travel ambitions into focus” said Head of Lonely Planet Television Tony Jackson.

“We’re excited by our new partnership with CICC and believe strongly in this unique series,” said Jocelyn Little, Managing Director of Beach House Pictures. “This is another major milestone for Beach House Pictures and Lonely Planet TV, whom we’ve been collaborating with since 2005.”

“We believe this series will show the world a dynamic yet relatively unknown side of China by highlighting some of the amazing experiences available,” said Jing Shuiqing, Executive Producer of China International Communication Centre. ” The series has enormous potential to attract international audiences through the collaboration of LPTV, BHP, Discovery and BBC Worldwide.”

Lonely Planet’s BEST IN CHINA will premiere on Discovery Networks Asia’s Travel & Living channel in 2010, and will be distributed globally by BBC Worldwide.